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Everybody wants to belong

A practical guide to tackling and leveraging social norms in behaviour change programming

While many behaviour change programmes focus on individual beliefs, it is also important to understand the role of social influences on these beliefs. Social norms are informal rules of behaviour in a group. They are driven by beliefs we have about how other people think, behave, and what they expect of us. They define what is acceptable or appropriate, what is “normal”. The Everybody Wants to Belong guide provides many tips and tools to help practitioners design effective interventions that consider the influence that these norms may have on practices like child marriage.

Content category: Publication
Resource type:
Guidance, manuals & handbooks
PDF, 136p
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